Mercedes-Benz Certified
Digital Program | 844-676-3506

Build Your Digital Battle Plan with PureCars--And Dominate Your Market

PureCars realizes the power of synergy that comes from combining the best proprietary technology with incredible people. Established in 2007, PureCars offers dealerships and automotive marketers a comprehensive suite of digital advertising technology solutions to drive high-probability buyers to a dealer's site, optimize traffic once on their site and convert those customers in the showroom.

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Put Your Digital Battle Plan to Work with SmartAdvertising®

With our technology and the Mercedes-Benz Program, we'll handle the technical end so you can focus on what matters: maximizing ROI and driving your sales forward.

  • Maximize your spend on our fully unified, multi-channel platform across Google, Bing, Facebook, Instagram, Display, Video and more
  • Grow your market share by reaching the right in-market audiences with advanced ad technology purpose-built for automotive
  • Fill your service bays with our highly targeted, aggressive offers for Fixed Ops
  • Feel confident in compliance, with our dedicated Co-op and compliance team, for your search, display, social, and video campaigns (New and CPO* inventory)

Grow Market Share & Sell More Cars with PureCars SmartAdvertising Integrated Digital Marketing Technology

Our fully unified SmartAdvertising digital marketing technology platform enables us to carry consistent messaging throughout the digital ecosystem, across extensive high-value sites, networks and devices. Capture shoppers at the peak of intent with comprehensive, Mercedes-Benz compliant digital marketing technology solutions.

Paid Search

Google & Bing

Diversify spend across networks to reach shoppers unique to each. Enhance your ads with call, location extensions, offers and more.

Programmatic Display

PureCars Display Exchange

Bring them to your showroom with your best offers--Brand, incentive and VIN level ads. Reach shoppers wherever they are, with the right ad, every time.

Dynamic Retargeting

PureCars Display Exchange

Bring them back with dynamic, Mercedes-Benz compliant, VIN level ads for vehicles they’ve already viewed on your site.


Facebook & Instagram

Reach and re-engage low funnel shoppers, more than 2x as accurately, with more data and exclusive audiences. Move your inventory faster.


YouTube, Facebook & More

Prospect and retarget with Mercedes-Benz compliant video ads. Build brand awareness and promote Mercedes-Benz incentives with video ads designed to engage.

Fixed Ops

Across Networks & Waze

Increase RO volume with aggressive offers and advertising solutions most effective for your parts and service campaigns, including Waze.

Don’t Just Win… Conquest Your Market with PureCars SEO

Digitally savvy shoppers expect to quickly and easily find the inventory and services they need. Make sure you jump to the top of every shopper’s search with the most relevant information about your dealership displayed every time. PureCars SEO solution maximizes the number of times your dealership listing, SRPs, VDPs and service/parts department are showcased to shoppers on Google, Bing, Yahoo and all major local directories

  • See big results with a small investment by showing up first on maps and searches. Generating more calls and leads and optimize your site with specialized business listings.
  • Enjoy transparent reporting that shows the impact of Google My Business and Bing Places on calls and website conversions.
  • Serve better organic search results with many of the same features you’ve come to expect in your paid SEM strategy, like site links and ratings highlights.
  • Fixed Ops SEO enables you to feature your biggest profit centers with optimized meta data and local business listings.

Stop Guessing... Know How To Dominate Your Market with ZipDriven

ZipDriven is a market-leading app with in-depth market and inventory data to help Mercedes-Benz dealers target the right online shoppers, win the sale, and increase market share.

  • See where you’re winning, where you aren’t, and what to market to get you to the top
  • Identify your biggest competitors with real market data intelligently filtered through actionable reports
  • Conquest your competition with a digital battle plan based on data--not hunches
  • Access Make, Model and Market insights for New and Used, 24/7

We’ve Got You Covered With “All About You” Dealer Support

While most providers invest heavily in their sales team, we’ve taken a different approach--one that puts YOU at the center of an experienced team of digital and automotive experts.

  • Strategic Sales Executives expertly architect a battle plan specific to your dealership
  • Digital Media Strategists come to you (in market) once a month to make sure your KPIs are on track
  • Performance Managers continuously monitor and fine tune your campaigns to maximize ROI

Feel Confident With a Certified, Experienced, Award-Winning Partner

We’ve been selected and vetted by Mercedes-Benz, as well as Google, Bing, Waze and other top automotive Brands as a trusted, results-driven partner.

  • Mercedes-Benz Digital Certified Solutions Provider for digital marketing technology solutions
  • Google Premier Partner | Access to the latest training, network updates, betas and promotions
  • Bing Elite SMB Partner | One step ahead of network updates, budget optimization and incentives
  • First-Ever Waze Preferred Partner | First to know the latest developments on the world's largest community based traffic and navigation app