Mercedes-Benz Certified
Digital Program | 844-676-3506

Digital Advertising

Your website is the first place most of your customers will discover your dealership and is the foundation for your digital marketing strategy. The Mercedes-Benz Digital Certified Program has partnered with four industry-leading website providers to deliver best-in-class support and tools. Through the Certified Website Program, dealerships have a choice of the provider they choose, allowing for a unique and brand-compliant digital experience.

Once you’ve made a provider and package selection, your Mercedes-Benz Digital Consultant will contact you to discuss product and service activations.

Choose Your Vendor


Adpearance is a full-service digital agency that specializes in digital advertising campaigns for dealers that drive sales. Adpearance is staffed by a team of over 120 digital marketing professionals, a.k.a The Nerdherd, who deliver personalized digital solutions tailored to your dealership and your market. Our approach begins with a complete analysis of your sales goals, market and competitors. From there, we build digital marketing strategy to maximize your marketing ROI and drive more car sales.

Learn More integrates auto retail’s top-performing advertising, inventory merchandising, and Digital Retailing tools into a connected and intuitive website platform that empowers Mercedes-Benz dealers to successfully attract, engage, and convert online vehicle shoppers. With its unsurpassed technology, service, and data integration, this connected solution makes every aspect of automotive retailing more profitable for Mercedes-Benz retailers and more enjoyable for Mercedes-Benz shoppers.

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Car shoppers are doing their homework online before ever stepping onto your lot. Don’t waste another second making a "pretty good" first impression. Your dealership is unique - doesn't it make sense that your online presence should reflect that? Show off your brand like you mean it, by partnering with a team that understands the business and what it takes to make a difference out there. Not only do we know how to build the best sites - we know how to help you leverage them to produce the results you need. We want what you want. Respect. Success. Recognition. Results. It's all within reach. Let's go get it - together.

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Dealer Inspire

Don’t judge a book by its cover. While Dealer Inspire’s platform may look sleek, its data driven approach to design and functionality is second to none. Using Google’s Material Design elements, Inspire operates by constantly innovating and implementing change based on behind the scenes ROI and event testing. DI breaks the mold by using platform originating digital retailing tools such as geo-fencing, personalization, advanced payment calculator, Conversations (live chat), YouTube video plugins, and more.

Adding the backend components of the True ROI dashboard, inventory analytics and customer intelligence module, dealers will have everything they need to handle leads better and measure results in a way they never could have before.

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DealerOn is committed to providing our dealers with more opportunities to sell more cars more profitably than any other website platform. We use data, A/B testing and conversion science to build websites and provide digital marketing services that maximize results. We actually guarantee that our website platform will deliver at least 50% more leads than any alternative in the industry. We produce these amazing results because of 1) our sophisticated A/B testing and conversion optimization platform, 2) our industry-leading responsive website technology, and 3) the SEO from our Google-Optimized sites.

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PureCars’ solution provides a fully unified platform that reaches car buyers in your market across all devices, screens, and ad mediums. The only platform customized specific to the automotive industry, SmartAdvertising® serves the most relevant ads to in-market buyers across search, display, social, and more. Budgets are optimized against inventory, determining who is in the market to buy and pairing the right message at the right time on the right device to buyers.

With our technology and Mercedes Benz’s immediate access to available Co-Op funds, we’ll handle the technical end so you can focus on what matters: maximizing ROI and driving your sales forward.

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