Mercedes-Benz Certified
Digital Program | 844-676-3506

Digital Advertising

While researching a vehicle purchase, nearly 80% of customers are using a search engine. Now more than ever, it is essential for a dealership to incorporate Search Engine Marketing (SEM) in their digital strategy. Display and video advertising are additional ways to attract more shoppers to your dealership website.

The Mercedes-Benz Digital Certified Program includes six digital advertising providers to help manage and strategize your digital marketing efforts. Each provider includes a dedicated account manager, who is able to develop a recommended set of keywords to ensure the proper bidding strategy for Tier I, II, and III searches.

Once you’ve made a provider and package selection, your Mercedes-Benz Digital Consultant will contact you to discuss product and service activations.

Choose Your Vendor


Adpearance is the Mercedes-Benz certified provider, delivering marketing and sales intelligence that leads the industry. Like you, we treat every lead as a valuable opportunity to provide an amazing experience. Improve your digital advertising performance with unsurpassed execution and exclusive ad technologies focused on the luxury shoppers’ buying journey. Master organic discovery with strong SEO. Enhance long-lasting relationships with stellar reputation management and social media strategies. And anticipate the needs of your leads with Foureyes®, a sales intelligence platform.

Partnering with Adpearance means better sales results through a robust marketing mix, ongoing innovation, helpful support, strong execution, and exceptional sales insights.

Learn More Advertising delivers the strength and resources necessary to reach and influence every Mercedes-Benz shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry’s broadest digital reach, deepest data targeting, total website integration and comprehensive strategic support resources.

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Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services. Each piece of content and every PPC campaign is controlled by an individual to make sure that it is unique and makes sense for your specific dealership. We employ the latest industry tools to ensure that you get the most out of each product. You know, #technologyandstuff.

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Dealer Inspire

Search is in our DNA. Founded by three SEM nerds in 2011, we now beta test at the forefront of paid and organic strategy with Google (ever heard of em?). We believe in custom content and campaigns that make shopping easier, so we hired a lot of smart humans and engineered an artificially-intelligent program (Fuel℠) that syncs your inventory to ads. It is neato!

Adding the backend components of the True ROI dashboard, inventory analytics and customer intelligence module, dealers will have everything they need to handle leads better and measure results in a way they never could have before.

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DealerOn is focused on conversion optimization, including continuous testing of ad copy, model landing pages, and keyword / bid strategies allow for high conversion rates and low cost-per-opportunity. DealerOn also focuses on dynamic inventory ads to tailor your budget to your inventory, data-driven strategy for your marker and brand, and boutique-level customer service to allow white-glove service to you all the time.

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Dealer Teamwork

Dealer Teamwork created a patented marketing platform to help dealers in the creation and delivery of accurate, current, and relevant advertising: The MPOP® - a Merchandising, Optimization, and Personalization Platform.

The unique platform adds transactional data (vehicle prices, lease prices, loan payments, vehicle incentives, interest rates, and vehicle savings) in near real-time. The transactional data is published to responsive landing pages optimized to rank organically. The pages are designed for conversions and full analytics and phone tracking. The marketing solution drives high quality, in-market traffic, and creates more sales and service opportunities to help dealers grow their business.

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Think beyond the click. Win the customer with PureCars digital advertising technology solutions for automotive--including Search, Retargeting, Display, Social and Video campaigns for your variable and fixed ops. Bring more qualified shoppers to your Mercedes-Benz showroom and service lanes with industry-specific technology and expertise. Plus, maximize the number of times your dealership listing, SRPs, VDPs and service/parts department are showcased to shoppers on Google, Bing, Yahoo and all major local directories with PureCars SEO.

Know exactly how to dominate your market with our ZipDriven market analytics solution. Execute your digital battle plan with precision on our award-winning SmartAdvertising platform, which syncs your inventory with Mercedes-Benz incentives and market data to deliver the right message, to the right shopper, at the right time--across devices and networks--to maximize your ROI.

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Questions? Contact the Mercedes-Benz Digital Certified Program Support Team:
Phone: 844.676.3506 | Email: