Mercedes-Benz Certified
Digital Program | 844-676-3506

Certified Trade-in

The Mercedes-Benz Digital Certified Program has partnered with industry leading trade-in tools to drive leads to your CRM and provider customers with the information they’re looking for.

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Black Book

Put the power of Black Book data and the proven performance of the Trade-in Estimator range to work for your website! Daily data collections from over 60 auto auctions will give your consumers the most accurate snapshot of the market for their valuable trade-in. A fresh and simple user experience helps to generate high quality, down funnel leads that close well above industry standards.

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Kelley Blue Book

Founded in 1926, Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Our flexible LeadDriver trade-in tool integrates trusted Kelley Blue Book trade-in values directly into your dealer site. LeadDriver gives car shoppers the information they need, a Trade-In-Value, while providing dealers a robust lead that includes data on the shopper’s trade-in and Vehicle of Interest as well as their contact information.

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